Vitamin B — Premium Functional Culture
Functional fuel for high-performance culture.
Signature smoothies, curated drops and brand activations
for people and brands operating at a higher level.
Retail • Drops • Corporate Activations • Luxury Catering
FUNCTIONAL FUEL — CURATED CULTURE
Limited drops. Live moments. Crafted in Frankfurt.
No ingredient reveals. No noise. Just the feeling of what’s coming.
Collaborations
Selected cultural partnerships.
Where creators and brands meet performance culture.
Creator Edition
Explore →
Creator Edition
Mamacita Glow
with Bruna Rodriguez
Creator Edition
Explore →
Creator Edition
Golden Maple Butter Matcha
with Noelle Sophie
Upcoming
Coming Soon
Brand Drop
New Limited Edition
curated by Vitamin B
Limited edition — March 24
Brand Activation
Curated brand activations — by invitation.
We partner with a limited number of brands each season. Every activation is built around cultural relevance, premium execution and measurable impact.
Selected partnerships only • Scope-based investment • Frankfurt & beyond
Format 01
Creator Launch Drop
Co-created signature drink, launch moment, branded touchpoints and on-site activation — built for cultural relevance.
Format 02
Retail Activation Program
Drop + retail placement, storytelling and visibility — designed to convert attention into sustained demand.
Format 03
Signature Brand Edition
Full-scale integration: extended placement, multi-location rollout, content production and strategic concept alignment — built for premium brands operating at scale.
Setup
People
Details
Elevated Functional Hospitality
Luxury performance hospitality for modern events.
Modular stations, design-led presentation and trained staff — built for corporate environments, luxury events and cultural moments.
Station
The Smoothie Lab
Live blending, premium ingredients, clean service flow.
Station
The Matcha Counter
Ceremonial matcha, vegan foams, elevated details.
Station
The Performance Bar
Premium add-ons, functional boosters, curated dosing.
Station
Wellness Shot Library
Immunity, focus, clarity — bottled and ready.
Concept-led · Design-first · Premium execution
Partnerships
We collaborate selectively.
Built for premium alignment —
cultural relevance and high-end execution.
Clear objectives only. If there’s a fit, we respond.
Selected partnerships only • Scope-based investment • Frankfurt & beyond