Brand Activation

Curated activations for premium brands.

We partner with a limited number of brands each season. Every activation is built around cultural relevance, premium execution and a design language that feels like a brand statement.

A functional bar experience — curated drinks, editorial visuals and clean on-site execution.

Selected partnerships only • Scope-based investment • Frankfurt & beyond
Format 01
Creator Launch Drop

For creators & independent brands

A culturally relevant launch moment built around a co-created signature drink.

  • • Co-created signature drink
  • • Visual alignment (color, mood, aesthetic language)
  • • Branded cup sticker
  • • Launch event (up to 4 hours)
  • • Social tagging & visibility
  • • On-site activation at the Vitamin B container

Designed as a high-impact entry activation.

Format 02
Retail Activation Program

Launch + sustained presence

Includes Creator Launch Drop

Built to translate a launch moment into ongoing demand and retail visibility.

  • • 4-week retail placement
  • • Menu integration
  • • In-store storytelling & visibility
  • • Limited edition narrative
  • • Basic activation reporting

Designed for brands seeking short-term traction with measurable visibility.

Format 03
Signature Brand Edition

Full-scale cultural integration

Includes Format 01 + 02

A strategic activation with extended placement, content production and multi-touchpoint rollout.

  • • 8-week placement
  • • Multi-location rollout (Container + Café)
  • • Extended launch moment
  • • Co-content production (photo & video assets)
  • • Influencer integration (if applicable)
  • • Strategic concept alignment

Built for brands ready to position long-term.

Why Vitamin B
Culture first
Editorial by design

We treat the setup like a campaign touchpoint — clean typography, intentional visuals and a premium presence that feels native to your brand.

Functional core
Not “healthy”. Functional.

Premium functional drinks with a signature Vitamin B finish — designed to feel good, look good, and land with intention.

Execution
Fast, clean, on-brand

We show up prepared. Minimal friction on-site. A premium bar experience that scales from intimate moments to high-traffic formats.

Process
Step 01
Concept

We align on the moment: audience, message, visual language and the functional angle. Then we propose a clean concept that fits your brand.

Step 02
Build

Drink development, touchpoints, on-site flow and production planning. Everything designed to look effortless and feel premium.

Step 03
Execute

On-site delivery with a clean presence. After the activation we share a short recap: learnings, impressions, and next steps.

Good fit
Best for brands that care about design, culture and real-world presence.
• Product launches & creator moments
• Premium retail & hospitality
• Corporate events with taste
Partnership
Tell us what you want to create.

Share your brand, timing, city and the kind of moment you’re after. We’ll reply with a first concept direction.